Easily place feedback widgets in any of your emails.
Send the right message
Deliver email content that your audience truly wants to read.
Give your audience a voice and learn what works and what doesn’t.
Shape your own surveys
With a drag-and-drop user interface, users can quickly and easily build customised surveys, or choose from our extensive library of readily made templates.
Create feedback surveys that integrate with the look and feel of your email for a fully branded experience.
All Mopinion surveys are fully responsive and adapt seamlessly to any device screen size (i.e. desktop, laptop, tablet or mobile) to ensure optimal usability.
Build forms you love
Pick and choose from a variety of question types (i.e. thumbs, multiple choice, radio buttons, open comments) and popular metrics (i.e. Net Promoter Score, Customer Effort Score, Customer Satisfaction, Goal Completion Rate).
Using advanced question routing, decide which feedback questions to show or hide, based on the input of your users.
Setup couldn’t be any easier! Simply copy the email HTML widget from the Mopinion platform and paste it into any email template.
Pass metadata from emails to your survey using URL parameters, such as name, campaign ID, email address, customer segments, marketing personas and more.
Integrate customer feedback data with your favourite email marketing or CRM tool and enrich your campaigns and customer data with valuable VoC insights.
Insights and Action
Collecting feedback is just half the battle. Leverage these insights for growth and improvement.
Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.
What people are saying
The big advantage with using Mopinion is freedom. We can adjust everything ourselves with no restrictions.
Collecting feedback across different parts of the website gives us a good overview of how our customers experience all touchpoints along the customer journey.
With feedback buttons available on all pages of our knowledge management system, our service agents can submit feedback at any moment.